Thor buys Hymer

[MitchB]

How long until it's a mess

[Paul]

I never heard of Hymer before I had to look them up. It looks nice!

[GrampaKilt]

Actually, I don't think 'they' will mess it up. People buying these largely Mercedes body units expect to pay well into the 6 figures. There's lots of profit to be made without changing anything.

LL competed for market share in an entirely different demographic, generally middle class wage earners like myself. The business model for selling to modern middle class consumers is no surprise, we all buy into it: low production costs, low mark-ups, make money by selling volume. It takes a vision for quality to buck against this zeitgeist. That vision died with LL's sale to Thor. I wonder if any Thor executive had the foresight to see that the LL purchase was a poor fit for the company's culture? GK

[nhlakes]

Wow, I'm pretty sure that Hymer advertised themselves as the largest RV manufacturer in the world last week at Hershey and I'd heard that before.  This is a big deal.  Hymer was just getting traction with their Hymer European style class B's here, but they (Hymer) also bought Roadtrek a year or 2 ago which has a large and dedicated following in North America.

[Apollo]

Actually, I don't think 'they' will mess it up. People buying these largely Mercedes body units expect to pay well into the 6 figures. There's lots of profit to be made without changing anything.

And even more to be made by cheapening the product. Thor has lowered the content and quality of every single camper they have laid their hands on, including Airstream.

Head over to the AS forums and read about the quality problems on a $100,000 camper, is it too much to ask to make a quality camper at that price point? for thor it is. These people are scum of the worst kind when it comes to saving a buck.